Web Design and SEO
SITESPRING is a Sarasota web design and development company based out of Sarasota, Florida with a diverse portfolio of custom websites, e-Commerce websites and search engine optimized websites. We have a passion for the web and for helping to grow businesses and organizations reach their online marketing goals. If you need to develop your web presence through creative quality custom web design and need strategic search engine optimization, contact us today at 941.351.3219.
Services we offer include:
- Custom Website Design
- HTML, PHP and CSS Web Design
- Custom eCommerce and Shopping Cart Solutions
- Custom Logos for Company Branding
- Business Card Design
- Search Engine Optimization (SEO)
- Website Maintenance and Updates
- Social Networking
- Mobile Website Design (Responsive, Custom)
What is web design?
The Sitespring Web Design team has been built with a unique set of skills, developed for over 10 years. When partnering up with a professional web design team like Sitespring, every service you need, can be done in one place. Our skilled team members can design, develop, market and maintain your website. We want to create a relationship with you and present your content to the end-user through the World Wide Web in the best form possible.
Contact Sitespring Sarasota Web Design Today at 941.351.3219.
What is SEO?
Google, Yahoo and Bing are three major search engines that need to be focused on when marketing your website on the internet. Whether you have a business website or a personal website, the process of marketing yourself begins with SEO or (Search Engine Optimization). Search Engine Optimization is the process of gaining visitor traffic through organic SEO or pay-per-click advertising.
These two areas of SEO, Organic and Pay-Per-Click advertising, differ considerably in how they need to be approached.
1. Organic results from a search engine perspective, are the list of ten results shown in vertical order, often with a white background when a search is made for a keyword or phrase. These results shown can vary greatly across each search engine, due to their gathering process. Google, Yahoo and Bing have each created their own formulas known as algorithms, to go out and search the whole internet for website data that matches what you, the user have searched for.
From a marketing perspective, to have your website show in the organic search results for Google, Yahoo and Bing, you must create your website in a fashion that the formulas or algorithms will find you. This process of modifying your website to provide relevant information and improve your search results is known as Search Engine Optimization (SEO). This process may seem simple at first, however each search engine changes their formula on a regular basis, to better their results, and causes SEO to be a constant ever-changing marketing arena. Due to SEO continually changing, what you see today for search results you may not see tomorrow. This constant algorithm change can’t be controlled by any website marketing company, but this is where Organic SEO professionals become valuable.
Whether you have a business or personal website, to stay relevant in the search engines, you must stay up-to-date with the standards required to see your website climb in the search engines. This process is time consuming, requires constant research, testing, and a website created with a solid SEO foundation. The best way to initiate Organic SEO for your current website or a new website you are about to create, is through meeting with a professional website marketing company. At Sitespring Web Design, we design our websites with the most up-to-date web standards, and we will create a plan for your website SEO foundation. We start with keyword research and create a plan for keyword optimization, finding quality links, and monitoring your results, so that your current or new website can climb to the top search engine results pages on Google, Yahoo and Bing.
At Sitespring we don’t use tricks, just time proven procedures to make your web site more attractive to the search engines. Our desire is to establish a relationship with each and every client and to take over the time consuming process of staying relevant in this ever-changing Organic SEO market.
2. Pay-Per-Click results, from a search engine perspective, are the paid for ads that often appear on top of the organic results with a yellow background color as well as a list of 5-10 ads along the right hand side of the organic listings. This type of SEO differs from Organic results, because you pay the search engine you want to advertise with to appear in this list. Every time one of these advertisements is clicked on by a user, the company with the ad is charged, essentially defining the term Pay-Per-Click.
Unlike Organic SEO, Pay-Per-Click is based solely on a budget. As an example, when a user types a phrase into a search such as “Sarasota Web Design,” Organic and Pay-Per-Click results will show, but the advertiser with the biggest budget, who has focused their marketing effort on that specific phrase, will appear the highest on the PPC ads list. This style of search engine optimization is much more stable than Organic SEO, because it is not affected by the Algorithm changes; however it also can come at a much higher price. Pay-Per-Click can sometimes cost more than 10 times the amount of Organic SEO. To have a well rounded and effective marketing solution for your website, a budget should be created to incorporate Organic SEO and Pay-Per-Click advertising.
Setting up a PPC campaign can often be confusing and time consuming just like an organic campaign. With the help of an internet marketing professional such as Sitespring Web Design, a well balanced marketing plan can be created to successfully make your site attractive to the search engines and drive traffic to your website.
History of Sarasota
Sarasota, Florida is home to the number one beach in the country at Siesta Key and has many new individuals and businesses emerging every year. With every new business in Sarasota a new marketing strategy to make that business successful becomes relevant. One strand of a business’s overall marketing strategy should always include a local web presence. To create this web presence locally, you must study and learn your target market; the people who live in Sarasota, Bradenton, Venice, Siesta Key, Longboat Key, Lakewood Ranch or whatever city your business resides.
Sarasota became its own city in 1921 after being carved out of portions of Manatee County and was founded on fishing. Many Cuban and American fishermen had built fish camps along Sarasota Bay. William Whitaker, The Webb Family, The Browning Family, Owen Burns, Bertha Palmer and John Ringling are just some of the names of the early Sarasota history makers. Sarasota had many visionaries who have made it into the profound city it is today. History, Culture, Art, stunning states parks and a world renowned beach are what make Sarasota noteworthy.
According to the most recent Sarasota County government demographics, residents have a median house‐hold income of $45,641. Over 33% of residents are employed in Management, Business, Science and Arts. There is an estimated 386,000 residents and 52.3% of Sarasota residents are female. The education level statistics of Sarasota County residents shows that 28% of residents have at least a Bachelor’s Degree.
These demographics are important factors when building your business from a marketing perspective. Finding your target, learning about your target and focusing your marketing efforts on that target are essential to the success of your overall marketing strategy. Once all these factors have been taken into account, Sitespring can develop your website (one strand of your marketing effort) into your overall marketing strategy, to make your comprehensive efforts successful and full of value. Building a website with a solid foundation, creating it in a manner that search engines will like it, using the most up-to-date code, creating a strong web presence for you and building a relationship with every customer is what we do. If you are in need of web site services or need professional help for your next Sarasota web design project, give us a call today at 941.351.3219.
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Content Managed Systems(CMS)
Most consumers now want to manage web content themselves. We can structure your website on a content management system (CMS) or platform that allows for collaborative workflow. We have created a custom platform to allow controlled access to data, based on user roles. This system improves scalability, workflow management, delegation, document management and content syndication within your organization.We can integrate your site design onto Joomla, WordPress, CMSFS, CMS Made Simple, Concrete 5, or various other content managers. However, WordPress has grown to become one of the best CMS engines in the industry.Inquire about how a (CMS) can be integrated into your website and contact us now about a Content Management System.
Professional photography is an essential tool for product sales and the “wow” factor on a website. We can send our media team to your location for a photo shoot of any type of architectural, portrait (faculty and staff), interiors, exteriors or products. With our new skyrover service, we can provide aerial photos from any location. For samples of our photography services, please contact us.
With Google now accounting for over 70% of monthly search volume, it is important to make sure your business is involved in what they have to offer. We specialize in services such as Google Places (local) placement, Pay-Per-Click campaign management, Ad Sense, Ad Words and Google Boost to make sure your website rises to the top.Make sure your website is reaching its potential and contact us now about our Google Services.
iPhone, iPad and iTouch Application Development
If your company needs a presence in Apple App Store, or you have a custom project you want to distribute to millions of users, we can provide that service for you. Sitespring Sarasota Web Design is a custom development team and is not a Sarasota Freelance Web Design company. We can support small to large businesses and personal web design projects. Most Sarasota web design projects are completed in a month or less. Some Sarasota web design projects can take longer if the are larger. Please contact us today about your Sarasota web design project.
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