1. Organic results from a search engine perspective, are the list of ten results shown in vertical order, often with a white background when a search is made for a keyword or phrase. These results shown can vary greatly across each search engine, due to their gathering process. Google, Yahoo and Bing have each created their own formulas known as algorithms, to go out and search the whole internet for website data that matches what you, the user have searched for.
From a marketing perspective, to have your website show in the organic search results for Google, Yahoo and Bing, you must create your website in a fashion that the formulas or algorithms will find you. This process of modifying your website to provide relevant information and improve your search results is known as Search Engine Optimization (SEO). This process may seem simple at first, however each search engine changes their formula on a regular basis, to better their results, and causes SEO to be a constant ever-changing marketing arena. Due to SEO continually changing, what you see today for search results you may not see tomorrow. This constant algorithm change can’t be controlled by any website marketing company, but this is where Organic SEO professionals become valuable.
Whether you have a business or personal website, to stay relevant in the search engines, you must stay up-to-date with the standards required to see your website climb in the search engines. This process is time consuming, requires constant research, testing, and a website created with a solid SEO foundation. The best way to initiate Organic SEO for your current website or a new website you are about to create, is through meeting with a professional website marketing company. At Sitespring Web Design, we design our websites with the most up-to-date web standards, and we will create a plan for your website SEO foundation. We start with keyword research and create a plan for keyword optimization, finding quality links, and monitoring your results, so that your current or new website can climb to the top search engine results pages on Google, Yahoo and Bing.
At Sitespring we don’t use tricks, just time proven procedures to make your web site more attractive to the search engines. Our desire is to establish a relationship with each and every client and to take over the time consuming process of staying relevant in this ever-changing Organic SEO market.
2. Pay-Per-Click results, from a search engine perspective, are the paid for ads that often appear on top of the organic results with a yellow background color as well as a list of 5-10 ads along the right hand side of the organic listings. This type of SEO differs from Organic results, because you pay the search engine you want to advertise with to appear in this list. Every time one of these advertisements is clicked on by a user, the company with the ad is charged, essentially defining the term Pay-Per-Click.
Unlike Organic SEO, Pay-Per-Click is based solely on a budget. As an example, when a user types a phrase into a search such as “Sarasota Web Design,” Organic and Pay-Per-Click results will show, but the advertiser with the biggest budget, who has focused their marketing effort on that specific phrase, will appear the highest on the PPC ads list. This style of search engine optimization is much more stable than Organic SEO, because it is not affected by the Algorithm changes; however it also can come at a much higher price. Pay-Per-Click can sometimes cost more than 10 times the amount of Organic SEO. To have a well rounded and effective marketing solution for your website, a budget should be created to incorporate Organic SEO and Pay-Per-Click advertising.
Setting up a PPC campaign can often be confusing and time consuming just like an organic campaign. With the help of an internet marketing professional such as Sitespring Web Design, a well balanced marketing plan can be created to successfully make your site attractive to the search engines and drive traffic to your website.