Having a well-designed website that can load quickly is great, but it would be even better if you could see how many people are visiting it!
Website visitor tracking allows you to do just that; with a visitor tracking software like Google Analytics, it enables you to see not just the amount of people visiting the site, but how long they stay on the site and what specific pages are the most trafficked. This is important for several reasons:
More efficient lead generation
When you can easily see where your website visitors activity on your site, it makes it easier to see what your customers care about most. When you can see what pages are doing the best, you can create more personalized campaigns which will most likely lead to more leads being generated from your site.
Improved website flow
With visualization of the flow of people through your website, you can see the most common paths people take and pages that visitors don’t find as important. This allows you to streamline the customer experience by adjusting menus and making that path even more intuitive to follow.
When you improve website flow and create more personalized campaigns and page content, you improve your sites organic views (traffic that doesn’t come through paid for ads). As you increase the amount of organic views on your site, lead generation and sales generally rise as well.
Easily track eCommerce data
Many data tracking software’s include information like total site revenue and conversion rates. Conversion rate is the amount of visitors to your site who complete whatever goal you set for your site, whether that be direct sales or lead generation. Being able to easily access this information easily lets you see what you can do to improve these metrics, and see whether those new ideas are working well or not.
As you can see there are many great reasons to integrate a visitor tracking software into your site, no matter what kind of site you have! Easy access to a sites performance data can only lead to improvement as you tailor your site to your viewers needs.