People are spending more time than ever on the internet. With the average person spending almost 7 hours a day online, digital activities are more important than sleep, exercise, and even social activities. It’s become critical to understand how to increase your web presence to leverage all this activity.
With so much of our lives spent online, businesses are required to adapt to this digital revolution. No matter what industry you’re in or the size of your business, every company must have an online presence if they want to stay competitive.
How to Define Web Presence?
Web presence is essentially how you exist on the internet. Having a web presence means that your company can be found on the internet, whether it’s through your website, social media, or even customer reviews.
Creating an online presence is about quantity and quality. The more content you have online and the more users search for the brand, the larger the online presence you will have.
But quantity isn’t everything. The quality of your content matters too. Digital marketers work tirelessly to create digital content that is optimized for a specific company. So if the quality of your brand’s content, website, or social media is poor, the less impactful your online presence will be.
Why Companies Need a Strong Digital Presence
Creating a strong online presence for your company will help you engage with customers and expand your reach. The stronger your online presence is, the more traffic you can get to your website and social media accounts, eventually leading to more conversions.
But finding success online requires new strategies every year. With advancements in search engine technologies and changing social media trends, many businesses are struggling to create a successful digital marketing strategy.
As a leader in digital marketing and web development, SiteSpring is uniquely positioned to help companies of all sizes and industries to increase their web presence. Here’s how:
1. Custom Website Designs
One of the largest pieces of your company’s web presence is your website. Websites are like the digital storefront, where customers can shop, research, and engage with your company.
A great website will make it easy for potential customers to shop for your products and learn about your company. Websites should have a consistent theme that aligns with the company’s brand and products. Great web design will ensure that your website is easy to navigate and performs well with SEO metrics (see below).
Many small businesses fail to invest the proper resources into their website and lose out on potential customers. For instance, poor-performing websites will have slow loading speeds, have outdated designs, are difficult to navigate, and are not optimized for mobile devices.
When building a custom website, you can enjoy a website that is visually stunning, built for speed, performance, and health, all while providing a great user experience. Our custom websites go beyond just creating custom themes that fit your aesthetic.
For our clients, we build websites from the ground up that are guaranteed to work faster and be more searchable by new customers. By incorporating custom website designs, you can easily improve your company’s web presence and reach your target market.
2. Search Engine Optimization (SEO) to Increase Your Web Presence
Search Engine Optimization (SEO) is a group of metrics that determines how likely your company is to appear in internet searches. Essentially, SEO are the rules that digital marketers live and die by to create digital marketing strategies that will reach a target audience. By implementing proper SEO practices, you will help drive more traffic to your website, leading to more conversions.
Many companies who struggle with their online brand awareness are failing because they ignore SEO. Your company is likely failing on SEO initiatives if:
- Your website does not appear in relevant searches
- Your competitors’ websites are more easily found
- Your website does not generate enough traffic
- Your website is not high up in search results
Fortunately, digital marketers can deploy a variety of strategies to help your company gain a strong online presence.
By incorporating common keywords and phrases that are used by your target audience, search algorithms will favor your website over your competitors. Additionally, by creating a more engaging and easy-to-use website, customers will spend more time on your website further improving your SEO.
SEO is a tricky thing to master and can be the deciding factor between success and failure. Whether you’re looking to draw traffic to your e-commerce website, boost your social media performance, or increase your website’s search ranking, you should work with digital marketing experts that understand SEO.
When it comes to SEO, it’s always best to work with digital marketing experts. As masters in our craft, we can ensure that your SEO strategies are optimized for your target audience. By actively researching the right keywords and phrases, we can create a comprehensive SEO strategy that can adapt to changes in market trends. Incorporating SEO into your content marketing is an investment, and by working with digital marketing experts you can protect your investment.
3. Google PPC & Advertising
Another popular strategy for marketing campaigns is by using Google Pay-Per-Click (PPC) Ads and Advertising. Google Ads are a fast and easy way for companies to reach new customers.
Digital marketers can create Google Ad campaigns that target potential customers that are searching for a specific product or service. By using specific keywords and phrases optimized for your business, your Google Ad campaigns will put your website at the top of Google searches.
Unlike other forms of online advertising, Google PPC Ads ensures that all of your marketing dollars are going to your target audience. Through a pay-per-click scheme, companies only pay for the advertisements that users engage with. By using Google PPC Ads, companies can avoid overspending on inefficient marketing and mitigate traffic from low-quality leads.
Companies looking to truly unlock the power of Google Ads should work with digital marketing professionals. As experts in the field, we can create Google campaigns that will directly target potential customers by using optimized keywords and strategies. We ensure that our ad copy will be compelling and will put your website at the top of Google page results. Further, with years of experience, we can quickly analyze performance trends and adapt our strategies to fit your business goals.
4. Social Media Marketing
Aside from your company’s website, your company’s social media accounts are the most important aspect of your web presence. With the average social media user spending 2 hours and 27 minutes on social media platforms daily, brands are required to have a social media presence.
Depending on the size of your company and industry, your social media strategy can greatly vary. In general, brands will want to have a Facebook, Instagram, and LinkedIn accounts. Many companies will also include YouTube, TikTok, Twitter, and Pinterest in their social media strategies depending on their target audience.
Companies should aim to have a comprehensive content marketing strategy that covers all their social media accounts. This means that content themes and aesthetics should be consistent throughout.
Through regular social media posts, companies can share new content across multiple online channels and effectively reach target markets. With these simple steps, brands can create strong relationships with their audiences through their social media pages.
Social media is a powerful marketing tool that is generally underutilized by even top companies. By implementing proper SEO and social media practices, business owners can greatly improve their web presence through their social media accounts.
5. Digital Display Advertising
Digital display advertising is similar to traditional forms of marketing like billboards and TV commercials. Digital display ads are geared at creating interest in your products or services amongst new customers.
Creating high-quality digital display ads is no easy feat. Digital marketers look at current marketing trends, relevant keywords, and other factors that will create a compelling ad that will result in improved website traffic.
Because digital display ads can be targeted based on user demographics, it’s up to the digital marketers to determine who are your brand’s potential customers. By analyzing consumer trends, consumer buying behaviors, and demographics such as age, gender, and income, digital marketers can optimize online ads for a variety of potential customers.
6. Email Marketing
Email marketing is one of the oldest forms of digital marketing. With more than 333 billion emails sent every day, email is still the king of online communication.
Despite advancements in online messaging and social media platforms, email is still widely used for business communications and online marketing. One of the main reasons is that email marketing can reach a large and highly-targeted population for relatively cheap.
Email is a great content marketing tool for digital marketers. Emails can be used to reach new customers, promote deals, inform about new products, educate buyers, and so much more.
Because emails are cheap, digital marketers can create highly customized emails to engage with specific demographics or consumer types. By segmenting your customers based on various shopping behaviors, ages, genders, topics, interests, and more, your company can create specific email content and strategies for each segment.
Since more than 90% of Americans aged over 15 have an email, email marketing is a great digital marketing strategy to use for companies looking to reach a large audience for less money.
Using Strategies Guaranteed to Increase Your Web Presence
Creating a strong web presence is an uphill battle for many companies, but it doesn’t need to be complicated. By understanding the 6 strategies outlined above, anyone from entrepreneurs to multinational brands can easily improve their online presence.
By working with digital marketing experts like Site Spring, you can begin implementing strategies that are guaranteed to increase your web presence.
Depending on the size of your company, industry, and other factors, SiteSpring will create a custom digital marketing plan that will improve your website traffic and lead to more conversions.
If you’re tired of losing out to competitors and struggling on building your online brand, then you should reach out and learn more about how strategies can help you!