Web Promotion Strategy
In general terms, the SITESPRING strategy consists of four primary elements. These four elements are content, web standards design, keyword density and PageRank. When these four elements are working together in harmony it usually equals a formula for success on the search engines.
With search engines, content is king. To do well on the search engines you must have a clear theme and use your keywords or keyword phrases in your content. Also, each page of your website should have approximately 250 words of quality content about your particular topic.
The second element that is crucial to quality search engines rankings is your website design. Sites that base their design on web standards by using CSS layouts gain a strategic advantage over sites that use a table-based layout. Using CSS (Cascading Style Sheets) allows you to separate the design elements from the content into separate pages. This leaves you with clean, content-filled pages that make it easy for search engines to index.
Your keyword density refers to how often your keywords are found on the body of your page and in your Meta tags (unseen code behind the page). The goals here are to find a percentage that the search engines are attracted to and to create agreement between your body content and your Meta tags.
Finally, your PageRank is a number that Google has devised to determine how popular your website is. It measures the number and relevancy of the links that point to your website from other sites. We will embark upon a campaign for you to collect quality links for your site by finding out who links to your competitors and finding industry directories that relate to your website’s topic.
In addition to these primary elements there are advanced tools and small details that we employ to help you attain high rankings. None of these techniques fall into the spamming category, which can get your website banned from the search engines. We adhere to a high standard of SEO ethics which is sometimes referred to as “White Hat Optimization”.
Please contact us now to see how we can get your website moving to the top where people can find you.
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