How Do I Choose the Best Google Ad Agency?

Having an online presence is a key success factor in running any business in the 2020s, regardless of size or industry. Not only does having an online presence through your website and social media help you engage your customers, but online advertising is one of the most profitable marketing strategies you can deploy.

Within the world of online marketing, Google Ads is the king of kings. Google controls 92% of global search traffic, making it the best advertising space to promote your business.

Anyone from e-commerce brands to local plumbers can use Google Ads to reach their target audience. While Google Ads are easy to access, they are anything but simple to use effectively.

By partnering with an expert Google Ad Agency in Sarasota, you can create a world-class google ads strategy that will improve the profitability of your marketing.

Google controls 92% of global search traffic, making it the best advertising space to promote your business.

What Are Google Ads?

Google advertising is a form of online marketing where your ads appear on Google, and other websites users are browsing. Google Ads are Google’s version of pay-per-click (PPC) advertising and are a highly effective way to engage with your target audience online.

The Google Ads will show appear for users based on their time and location through a bidding system run by Google. PPC agencies can create data-driven Google Ad campaigns that target users based on keywords, location, and other data.

The most common Google Ads are search ads, which appear on search engine results pages (SERP) for searches that are relevant particular type of business, product, or service. Google Ads will also appear as display ads, shopping ads, YouTube ads, and more all across the internet.

Google Search Ads

Google Search Ads are advertisements that appear at the top of search engine result pages. For instance, when you google anything, the first ads that appear are paid-for advertisements that include the word “Ad” next to the URL.

Google Search Ads are an incredibly powerful form of PPC advertising because they ensure your link is the first thing users see when they search for anything related to your product, service, or business.

Google Display Ads

PPC agencies can also create Google Ads that appear on websites that users browse. Many websites are part of the Google Display Network as a way for them to generate revenue. In doing so, these websites will display Google Ads in the form of text, images, videos, and more that can be targeted to any audience.

Google Shopping Ads

Google Shopping Ads are used for products sold through e-commerce. They can appear on both search engine result pages and in Google’s shopping tab.

YouTube Ads

Because Google owns YouTube, YouTube advertising is an extension of Google Ads. PPC agencies can create ads with video, text, or display ads that will appear on YouTube videos.

What are the Benefits of Advertising on Google?

While there are many ways to advertise your business online, Google Ads is one of the most effective digital marketing strategies. With Google’s vast market dominance and advanced tools, Google Ads allows businesses to quickly and efficiently reach their audience and provide value for their ad spend.

Get Noticed Quickly

While many digital marketing agencies prioritize SEO, it can take time for this strategy to attract website visitors and boost your conversion rates.

Conversely, Google Ads can achieve the same effect, showing your ads for specific search terms in the results in a fraction of the time – almost immediately. By using Google PPC keywords, digital marketers can target your prospective customers and expose them to your brand through text, image, and video ads.

There’s No Place Like Google

With more than 3.5 billion searches each day, Google is the most used search engine on the internet, which makes it one of the best places to use your ad spend.

By incorporating Google Ads into your digital marketing strategy, your brand will gain access to the Google Display Network, which includes over 2 million websites and 650,00 apps. Even social media marketing can’t get you levels of exposure that is available with Google Ads.

Even social media marketing can’t get you levels of exposure that is available with Google Ads.

Targeted Ads

One of the biggest benefits of Google Ads is being able to target your audience. By using Google PPC keywords, brands can target certain keywords, demographics and behaviors to attract the right customers.


Another major advantage of Google Ads is only paying for the ads that work. Through Google Ads’ cost-per-click (CPC) scheme, brands will only pay for ads when users click on them. Therefore, brands can ensure their ad spend is being used towards marketing that gives results.

What are the benefits of using a Google agency?

Creating an effective Google Ads campaign requires training and experience, which is why hiring a Google Ad Agency is often worth the investment.

Save Time & Money

Learning Google Ads management takes years of experience and training. Rather than spending the time and money on training, you can focus on your core business activities while the professionals create an effective Google Ads campaign for you.

Leverage Industry Knowledge & Expertise

New technologies, changes in search algorithms, and dynamic marketing trends are constantly changing the formula for what it takes to create a successful PPC campaign.

The best digital marketers will not only be up to date on all current trends and tech but will know how to apply them to your business and industry.

Team of Experts

Many of the world’s wealthiest companies have entire teams and departments dedicated to digital marketing. This is because creating effective digital marketing campaigns requires a deep understanding of current trends, industry knowledge, and hours of work. However, for small- and mid-size companies, this isn’t possible.

While SMBs may not have a marketing department or even a dedicated marketing role, they can partner with Google Ads agencies to get the same support and results as Fortune 500 companies.

…creating effective digital marketing campaigns requires a deep understanding of current trends, industry knowledge, and hours of work.

What to Look for in a Google Ad Agency?

While Google Ads sound simple, they’re anything but. If you’re looking to grow your business through Google Ads, you will likely need a digital marketing agency that specializes in google ads management and PPC advertising.

With thousands of Google Ad agencies out there, the most difficult part is finding one you can trust. Here are a few factors to look for before partnering with a digital marketing agency.

The Right Qualifications

When searching for a Google Ad Agency to partner with, the first thing to look for is the agency’s qualifications. Google Ads management is complicated, which is why Google offers a special certification program so digital marketers can become experts.

Whether you’re reviewing an agency’s website or interviewing them, you should always ask if they are certified in Google Ads. The certification ensures that the PPC agency you’re working with will use your ad spend to create an effective and efficient Google Ads campaign.

While a Google Ads certification is absolutely necessary, it’s not the only factor. The Google Ads account manager you partner with should be up to date on any new and innovative digital marketing strategies to help create the most effective PPC campaigns.

Experience Matters

While qualifications are important, having industry experience proves your PPC agency knows how to create a successful PPC campaign.

Asking for case studies or a portfolio is the best way to verify your Google Ads agency is legit. These case studies should demonstrate how the PPC agency can use Google PPC keywords, SEO, and ad copy to build Google Ads campaigns that boost conversion rates and achieves a variety of business goals.

Although PPC and Google Ads management experience is the most important, you should look for digital marketing agencies that can offer more. PPC agencies that offer SEO services, website development, shopping campaigns, social media advertising, and more will be more equipped to help your company grow.

In general, you should always look for an account manager that has years of experience in solving your business issues in your industry.

Finding A Partner

When you hire a digital marketing agency, you’re hopefully investing in a long-term relationship. And with any business relationship, communication and honesty are a top priority.

PPC agencies are leaders in communication. They should always be on time, quick to respond, and talk to you frequently.

The biggest test of communication comes with pricing. Google Ads campaigns require a lot of work, where it’s easy to hide fees and add-on services, especially for unsuspecting parties. Account managers should be upfront about the true cost of services and avoid surprise fees.

PPC agencies should also present a high level of transparency regarding how Google Ads Campaigns work. By explaining the costs and the process, your account manager should explain every step of the process.

Using the Best Tools

When you hire a digital marketing agency for Google Ads Management, you’re not just paying for their experience, you’re paying for the tools they use.

In creating a Google Ads campaign, digital marketers will use a variety of software and tools. Some of these are helpful, some are necessary, and others can be a frivolous expense.

If your digital marketing agency is an honest and transparent communicator, they will share and explain the tools they use. And you should ask!

For instance, some tools will help digital marketers find the best Google PPC keywords for search engine optimization. However, some tools like ‘click fraud software’ may be redundant since Google Ads includes this feature.

By understanding the tools and software your PPC agency uses, you can understand their process and how effective they might be with your ad spend.

Campaign Management

Arguably the hardest part of using Google Ads is creating effective marketing campaigns. While Google might give digital marketers all the tools and education to use Google Ads, that doesn’t mean they can create an effective marketing campaign.

Successful marketing campaigns require a deep understanding of PPC advertising, content marketing, keyword research, lead generation, google analytics, and years of experience. To evaluate whether your digital marketing agency has what it takes, you may have to ask a few questions, such as:

  • How do they structure their marketing campaigns?
  • How will the Google Ads campaign be customized to your business?
  • Is their marketing team in-house?
  • How often will they review your marketing strategy?
  • What metrics do they use to evaluate success?

All of these questions can help you determine which digital marketing agency is best for the job.

The Best Metrics for Google Ads Optimization?

The goal of any Google Ads campaign is to boost your conversion rates and profitability. Understanding which metrics are the best to evaluate marketing campaigns will help you and your digital marketing agency improve for the future.


The number of impressions shows how many times your Google Ad was seen or displayed. The more impressions mean, the more users have been shown your product or service. Digital marketers can increase impressions by growing their budget or improving ad quality.


Clicks indicate how many users clicked on your Google Ad. This can help you understand the effectiveness of certain Google PPC keywords and ads.


Conversions are a metric that depends on your business goals. A conversion could be a call, form submission, sale, email signup, file download, or any action that takes place on your website. Conversions are arguably the most important metric because they show how effective your ads are at finding your target audience and having them achieve the desired effect.

Partnering with a Google Ad Agency In Sarasota – Sitespring

If you’re looking to grow your business and improve the effectiveness of your marketing, then Sitespring can help take your company to the next level.

Using Google Ads effectively requires years of experience in PPC, content marketing, SEO, and google ads management. By working with us, we will create customized Google Ads campaigns to reach your target audience and expand your online presence.

Sitespring is a digital marketing agency with experience in Google Ads, social media marketing, website development, mobile apps, e-commerce, and more.

Being a leader in custom website development in Sarasota, SiteSpring is poised to help your business with a wide range of digital marketing services.

Regardless of the industry, you work in or the size of your business, SiteSpring is here to help. Check out our portfolio and contact us today to learn how we can help you achieve your business goals.