Businesses often underestimate the importance of professional websites design. Yet, a poorly designed website can inadvertently drive customers to your competition, damages brand credibility, and hurts business performance. So, why is web design important? Ultimately, this is the foundation of all your digital marketing efforts and it determines the success of your business online.
Here’s the problem, though. If your site is outdated, cluttered, doesn’t load fast enough, or functions poorly, it will increase your bounce rate or the speed at which a visitor leaves, which means it is not converting traffic into leads. This directly leads to missed opportunities for engagement with otherwise interested parties. If someone cannot view your site on their phone, they will turn to another site that is easier to use.
But how much does a website cost? Is it feasible to compete against the big guys in your industry? Let’s consider the value of professional websites design first and then show you how affordable it can be.
Why is web design important then? Professional web design solves these concerns by providing a clean, efficient, well-designed website with superior functionality, brand identity, and user experience. With the right team on your site, your online presence is an effortless extension of your brand, capturing leads for you and building business growth.
When you invest in a professional web design, your business gains numerous specific benefits. Knowing that a well-designed website is no longer a luxury but a must is critical. Potential customers expect to find one, and without one, it’s hard to build trust.
Beyond being a near-requirement, professional website design has several key benefits.
You could try to use inferior services to build your website, but when you do, they miss the market in any of these areas, or worse, your site does not function as it should, and you lose customers to your competition. Good website design pays for itself time and time again. Why is web design important? It impacts your business’s ability to compete.
Why is web design important when considering the options in DIY? Weather a hosted site or a professional builder, there’s a huge different to think about. Consider the honest truth about DIY websites. They cost less initially because you’re not paying someone for the web design and development. And yes, tools make it easy to piece together a site. However, there are key limitations that come from these tools that directly impact search engine results for your small business and, ultimately, your ability to meet the expectations of your target audience. Without professional web design you get:
In comparison, when you utilize the services of a web design agency, the entire process changes. With professional web design you get:
Professional websites design is important because it affects how people find your business, interact with it, build an impression of your company, and ultimately decide whether to work with you or move on to another provider. Why is web design important to your business?
With over half of web traffic coming from mobile devices, non-responsive designs alienate users. All builders and tools will offer solutions for mobile-friendly design, but not all designers design for them. Rather, they design a website for desktops and then make adjustments for mobile later. That’s a key limitation.
Let’s examine two key factors in professional web designing: Mobile-first design and SEO.
There are dozens of statistics that indicate the importance of mobile-friendly website design. Probably the most important detail is that websites designed to be mobile-friendly rank better in search engines.
Why is web design important from a broad point-of-view? If you’re looking for statistics, consider these from HubSpot:
Why is web design important? There are several steps to creating a mobile-friendly website that are critical today. Let’s consider, for example, that you are considering real estate website design because you’re an agent. A person considering purchasing a home is using every spare minute of their time looking for homes for sale online, whether that’s in bed before going to sleep at night, in a waiting room, or at work. They are using their phone to do this – not a desktop.
If your website is too old or listing photos are too difficult to navigate, your potential customer will likely turn to another listing service for the same information. They’ll likely then contact that listing agency for help buying a home—even if it is not the same home they originally inquired about! So why is web design important here? It’s giving your competitors your leads. Professional web designing alleviates this concern.
When your site isn’t functioning at its best, it costs you sales leads. Core components of a mobile-friendly site from a professional web design agency include:
Sounds like a lot of work. That’s because it is. Yet it is fundamentally critical that your site perform the way you desire it to if you want to complete it. When you hire a professional for the web design process and web design services specific to your business, your site functions how you desire every time.
Professional designers ensure seamless functionality across all screen sizes.
Next, consider the role of SEO in professional web designing. In professional web design it should include:
Your site needs to load fast to reduce bounce rates and improve rankings. Being mobile-friendly also ensures better user retention and SEO performance.
Why is web design important? It’s a common question. Professional website designs align with your business objectives. Let’s be clear. You need more than a website that has a home page, an about page, a service page, and a contact page. This is the digital presence for your business that website visitors will encounter. Just like the sales agent who greets someone walking into your business, your website must provide the type of first impression you desire.
Poor web design harms your business goals. However, with professional web design, you benefit from:
Every design element of a custom website is intentional, ensuring the website supports the business mission. Without this type of care and attention, your digital marketing efforts will fall short, and your site will not produce the value it could have for your business. Professional web designing minimizes these types of risks.
Why is web design important? Here’s another example. When you use the best home services website design, a person looking for a plumber, HVAC professional, or another service lands on your page with the right intention. They learn what you do, gain confidence in your ability to solve their problem thanks to the testimonials and website design, and book an appointment. Within a matter of moments, you have a new customer.
If your website is not doing this, it is costly you money. So, why is web design important? It could be a costly mistake.
Let’s take another look at why professional websites design is critical. A bad site could be costing you a lot. Why is web design important from the stand point of – how does a bad site hurt you?
First, let’s define what a bad website design is. It tends to:
So, what does a poorly performing website cost your business? Here are some examples of why professional websites design is so important.
Why is web design important to your bottom line? A study by Accenture found that poorly executed customer experiences on websites cost companies $1.6 trillion each year. This includes immediate sales loss and long-term revenue expectations. This is highly risky, especially for e-commerce sites that need to drive sales. Professional web designing builds revenue.
If a website is slow to load or hard to navigate, that creates a bad impression for the would-be customer this is. It’s not just the site, though, but the company behind the site that suffers brand damage. Remember that your website is a direct professional reflection of your business. Why is web design important beyond being a representation of your company? The brand also suffers because it may not be reflected favorably in alignment with brand guidelines.
Why is web design important to those who reach your site? Once Google starts to notice that people landing on your site back out of it quickly, the search engine will lower your search engine rankings. That means it’s harder to get new visitors to the site. When it comes to why web design is important, this is one of the core risks you face.
Why is web design important when you are trying to rank? With lower SEO rankings, you now have to pay for leads and paid search tools to increase your site’s visitors. Customer engagement and acquisition costs through more extensive campaigns are also more expensive than with professional web designing.
Why is web design important for long-term function of your site? A responsive website will always need some tune-ups from time to time. However, a DIY website, or one that an inferior provider makes without experience, will need more updates and constant help to overcome the biggest problems. Often, that means that to keep your website visitors on the site and to use it, you’ll need to spend more to maintain it. While website maintenance services are available, it’s critical that you have a site that’s always up and running. Professional web designing ensures this.
Why is web design important to you? What’s holding you back? It shouldn’t be cost. You could use WordPress to create your own basic site. You may turn to a website service with cheap pricing. Yet, these actions could directly impact how well your website ranks in the search engines, gets results, and provides you with the leads your business needs.
There’s an alternative. Sitespring offers tailored, high-quality website designs that utilize the modern tools and strategies so important in the digital age. Let’s discuss your options. Connect with us now. You’ll be impressed with the service and affordability of our professional web design.
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