Three-Month Metrics Survey
The following metrics are from January 2, 2022 to April 8, 2022
Brian’s Auto Repair saw a 155% increase in calls directly from Google Business Profile
What We Did:
Tactics:
- SEO for the Top 50 high user intent organic keywords.
- Custom Website that is conversion optimized to generate leads.
- 14 pages of SEO-driven content pages to show up in searches.
- Added 75 citations on high domain ranking websites (backlinks from directory and review sites).
Results:
- 115% increase in calls through Google Business Profile.
- Began with 17 page-one ranked keywords and increased to 38 page-one keywords.
- 123% increase in high-intent page-one keywords.
- 79% increase in direction requests from Google Business Profile to briansrepair.com
Google My Business Three Pack Rankings*
- ‘Auto Mechanic’ high-ranking grid points went from 2 to 30** three-pack results*.
- ‘Car Repair’ high-ranking grid points went from 7 to 34** three-pack results*.
- ‘Auto Repair’ high-ranking grid points went from 2 to 15** three-pack results*.
*A local SEO 3-pack result is the listing of three businesses you see first in the search results when searching for terms using keywords like “near me” or “near [Location].”
**See detailed metrics below
About Brian’s Auto Repair
Brian’s Auto Repair has been providing quality auto services in Sarasota since 1999. They have loyal customers because they run an honest, integrity-based auto repair shop that provides consistently high-quality and professional service.
The website was designed in 2011 and was not updated periodically resulting in a sorely outdated and poor-performing website that did not reflect a high-quality professional and modern business.
Additionally, it did not provide the information users needed to learn more about the company to decide to set up a repair appointment.
The website did not have dedicated pages to support the different categories of repairs they specialize in and the types of cars they work on, resulting in very diminished marketing value, consequently impacting revenues driven by the website negatively.
This lack of content and the poor performance of the outdated website contributed to an overall very low SEO value for Brian. So to drive online traffic Brian was depending on paid advertising with Yelp to acquire new business.
Sitespring & Brian Partner for Data-Driven Results
Brian recognized the need to:
- Build a brand new modern conversion-optimized website.
- Create services pages to support sales of different repairs.
- Provide useful information on car care to position themselves as experts.
- Implement an SEO strategy for the website that would get them above the competitors
- Optimize and manage their Google My Business to rank in the three pack on page one.
Brian Bruce came to Sitespring because he knew that we help businesses exactly like his develop custom PHP websites built on a WordPress CMS for easy administration that is intelligently branded and provides marketing messaging that drives leads.
He knew we could integrate a custom-designed website optimized for marketing value with an effective organic search campaign to bring users actively searching for all types of car repairs in Sarasota into his website.
Brian choose us because he knew our mission is to provide the highest level of customer care, service and support for businesses while standing on a foundation of integrity, excellence and teamwork.
He choose Sitespring to handle the complex work of digital marketing, and website development so he could stay focused on running his business.
Local Search Results for 'auto mechanic'
December 2021
March 2022
Three-Pack Result Ranking #2
Green Dots Indicate a 3-Pack Result* for Google Business Profile. One dot equals one mile.
In December 2021, Brian’s Repair had an average ranking of 14.3, resulting mostly in a second-page search result.
Within 2 weeks of the site launch, the search ranking increased to 10.7, resulting in a 23% increase in search ranking.
*A local SEO 3-pack is the listing of three businesses you see first in the search results when searching for terms using keywords like “near me” or “near [Location].”
Local Search Results for 'car repair'
January 2022
April 2022
Three-Pack Result Ranking #1
Green Dots Indicate a 3-Pack Result* for Google Business Profile. One dot equals one mile.
In January 2022, Brian’s Repair had an average ranking of 14.5, resulting mostly in a second-page search result.
In Early April 2022 the search ranking increased to 10.8, resulting in a 25% increase in search ranking.
*A local SEO 3-pack is the listing of three businesses you see first in the search results when searching for terms using keywords like “near me” or “near [Location].”
Local Search Results for 'auto repair'
January 2022
April 2022
Three-Pack Result Ranking #1
Green Dots Indicate a 3-Pack Result* for Google Business Profile. One dot equals one mile.
In January 2022, Brian’s Repair had an average ranking of 14.4, resulting mostly in a second-page search result.
In Early April 2022 the search ranking increased to 11.5, resulting in a 19% increase in search ranking.
*A local SEO 3-pack is the listing of three businesses you see first in the search results when searching for terms using keywords like “near me” or “near [Location].”
Overall Results
In short, Brian’s Auto Repair is now booked out over a month in advance, and getting an appointment to have a car serviced is so difficult that Brian is now shopping for additional space to expand.
Brian Bruce
Brian’s Auto Repair, inc
What an incredible group of people!
Not only is Sitespring professional in their approach, they are honest hard working people! I am not the easiest to work with on this type of project, and they made it a pleasure. With vast amounts of time involved to get to a final product, they worked seamlessly with us to get it done! And the final product is exceptional! I would highly recommend Sitespring to any business that wants their online presence dramatically improved quickly and efficiently.
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