New Site Launch: Brian’s Auto Repair

Custom Website Design • Local SEO for Google My Business Optimization • Content Creation

Brian’s Auto Repair saw a 155% increase in calls directly from Google My Business

What We Did:

Tactics:

• SEO for the Top 50 high user intent organic keywords.
• Custom Website that is conversion optimized to generate leads.
• 14 pages of SEO-driven content pages to show up in searches.
• Added 75 citations on high domain ranking websites (backlinks from directory and review sites).

Results:

• 115% increase in calls through Google My Business.
• Began with 17 page-one ranked keywords and increased to 38 page-one keywords.
• 123% increase in high-intent page-one keywords.
• 79% increase in direction requests from Google My Business to briansrepair.com

Google My Business Three Pack Rankings*

• ‘Auto Mechanic’ high-ranking grid points went from 2 to 30** three-pack results.
• ‘Car Repair’ high-ranking grid points went from 7 to 34** three-pack results.
• ‘Auto Repair’ high-ranking grid points went from 2 to 15** three-pack results.

About Brian’s Auto Repair

Brian’s Auto Repair has been providing quality auto services in Sarasota since 1999. They have loyal customers because they run an honest, integrity-based auto repair shop that provides consistently high-quality and professional service.

The website was designed in 2011 and was not updated periodically resulting in a sorely outdated and poor-performing website that did not reflect a high-quality professional and modern business.

Additionally, it did not provide the information users needed to learn more about the company to decide to set up a repair appointment.

The website did not have dedicated pages to support the different categories of repairs they specialize in and the types of cars they work on, resulting in very diminished marketing value, consequently impacting revenues driven by the website negatively.

This lack of content and the poor performance of the outdated website contributed to an overall very low SEO value for Brian. So to drive online traffic Brian was depending on paid advertising with Yelp to acquire new business.