Digital Marketing & Web Design
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What is CSS web design all about?

CSS or Cascading Style Sheets are designated as the web design standard for creating websites. The old practice of table-based layouts and HTML hacks create slower loading websites that have potential issues when viewed in more modern web browsers. One of the major issues is it hinders your position on …

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Is Your Site Google’s Definition of Mobile Friendly?

Creating a site is difficult as is, but creating the interface to be fluid between desktop and mobile makes it even more so! Mobile web searches now make up for about 50% of all web traffic so optimizing for it is more important than ever if you want to reach …

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Why You Need Website Visitor Data Tracking

Having a well-designed website that can load quickly is great, but it would be even better if you could see how many people are visiting it! Website visitor tracking allows you to do just that; with a visitor tracking software like Google Analytics, it enables you to see not just …

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Why Should You Pay for a Website?

It is a common question these days. With free-to-cheap web templates available online, it seems easy enough to build your own website. Truth be told, it is easy to build a basic, no frills website. But why would you? The majority of users - nearly 90% in 2016 – now …

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If You Aren’t Doing This, You are Losing Business

You've created an amazing website, you write your blog faithfully; you rock the social media scene. So, how effective has it been? If you don't know, you are missing one of the most critical aspects of online marketing and brand awareness. Monitoring site traffic is paramount to understanding the effectiveness …

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5 Compelling Reasons To Redesign Your Website NOW

Is more usage in 2016 taking place on the desktop, or on mobile devices? Statistics indicate that in total digital media time, mobile usage now far outpaces desktop (51% vs. 42%). However, the data is heavily skewed by e-mail and social media, which takes up much mobile data usage time. …

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Why You Can’t Afford To Not Be Blogging

I remember back when blogging was first popularized in the late 1990's. Suddenly publishing was accessible to anyone who wanted their voice to be heard in the form of online journals. But what do these journals have to do with business? More specifically where do blogs fit in with your …

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5 Surprising Reasons Your Logo Is More Important Than You Think

You have an awesome product. Your customer service is unparalleled. Your reputation is spotless. Is it possible that with all of that going for you, that you could actually lose business because of something as simple as a logo? Absolutely. There is always someone on the horizon who is going …