Best Home Services Website Design

As a home services business, the competition to reach the top of a Google search is challenging, especially if you don’t have a website that’s professionally designed. For most home service businesses, you worry that your site isn’t taking the traffic you get and turning it into phone calls. You may get a few leads, but not as many as you want. Perhaps your website doesn’t match your brand, or it’s old and no longer representative of what you do. The best home services website design delivers this – it creates a way for you to get consistent leads that keep your business growing.

Many businesses underestimate this because it seems secondary to lead generation efforts. However, a poorly designed home services site that is not conversion-optimized will drive potential customers to the site. These customers will not be sold on contacting the company; they will just leave.

A well-designed website for home services is crucial because it indicates to customers that you’re a modern business providing easy-to-access services and testimonials to back up your claims. But why is web design important, and how do we make that possible?

Successful home services web design includes easy navigation, service-focused layouts, and mobile optimization. Let’s examine how these sites are built.

Why Finding the Best Home Services Website Design Company Matters

Websites are a digital storefront for your business and often the only visual image people have of your home services business (besides the paid marketing you’re doing). In fact, no matter how much you spend on social media, paid SEO search, or other marketing, if your website isn’t the best it can be, it’s costing you leads.

When you have a professionally designed, planned site, you build trust that helps you get more customers. Trust that you have answered all of their questions and convey. With a focus on local SEO and mobile responsiveness, you’ll steadily reach more people and build your business. The best home services website design serves as the foundation of the entire digital component of your business.

Core Features of the Best Home Services Websites

The following components of home services web design directly impact potential customers, search engine rankings, and, ultimately, conversions. Home service companies need these components on their websites to achieve the desired results.

Mobile-friendly Home Services Website Design

Clear Service Descriptions

Clear, concise service descriptions that provide specific information to the person who lands on your page from a search engine are essential. They need to know exactly what you do when they reach your business website. The best home services website design means having a page for every service you offer.

Use bullet points or icons to make services scannable and easy to see. Your customers will know in moments if you have what they need, and you’ll know if you have the best home services website design for them.

Easy-to-Use Navigation

Organize your services into categories to allow for intuitive browsing and create the best home services website design. This typically includes using service pages within your home service website design. From your landing page—the page users rely on when they reach your site—users need to be able to move through your site to find what they need. For roofers, this may include navigation that points them to services like roof repair or replacement. For plumbers, services like drain cleaning and gas line installation should be included. Alternatively, you may want to present a page for your residential services and one for your commercial services.

Once organized, you then need to build out the features of the site that contribute to user-friendly design and also your marketing strategy, helping people to get answers and move through the site with confidence until they make a buying decision. That should include:

Links to a Frequently Asked Questions (FAQ) section
Testimonials that demonstrate the great work you do, building social proof
Contact forms, a simple template that gets people to request a quoteCore Features of the Best Home Services Websites

Engaging Hero Section

The top part of any landing page needs a hero section—an instant attention-getting design that provides information to the user and highlights the services offered. Choose an image or video that showcases your services in action. Make sure your visitors are immediately presented with the business type.

Under this, you need to give people direction on what to do – incorporate a strong call-to-action (CTA) such as “Get a Free Estimate” or “Book Now.” You also want to ensure the best home services website design incorporates all of the services you offer on the home page.

Mobile-Friendly and Responsive Design

When we speak about the best home services website design, mobile-friendly cannot be overlooked. Your home service business can expect 60 to 70% of your traffic to come from a mobile device. Your target audience—such as the homeowner with a basement leak—is using smartphones to find the handyman or professional service they need. Because of this, you need to build your website to allow for a seamless user experience from a mobile device.

The best home services website design must look good and work properly on all devices. Optimizing a mobile-friendly website isn’t easy, and though critical, it takes specific knowledge from the home design service company. If your current website builder does not allow that, it’s time to create a new one. The bottom line is that mobile–friendly websites are essential for consumers and ranking.

Make sure that it includes a clickable phone number and mobile-friendly contact forms. When a consumer visits the company’s website on their phone, they should have no limitations on functionality.

Trust-Building Features: Called Trust Badges

The best home services website design must also create trust to ensure consistent lead generation. First impressions matter in home services website design. We encourage you to consider the following in your company’s website redesign:

Display reviews and testimonials – tell people what makes your HVAC or electricians the best by showing them what you did for others
Provide certifications and licensing that you maintain
Provide a portfolio of completed projects that shows before and after photos
Add a better business logo

Remember, as a business owner, these home services website design elements are critical to showcasing your business and what you can do for your customers. In all areas of the home services industry, people need to know they can trust you to do a good job.

Testimonials

Explore what our clients think of the work we do in creating the best home services website design available.

Clear Calls-to-Action (CTAs)

Here’s another often missed component in successful home services website design: The CTA. It is essential to post contact information on the company’s website, but you also need to tell people what to do.

Schedule a Service Call Now”
“Contact Us Today”
“Fill out our quote form”

The best home services website design should incorporate easy-to-find and visible CTAs in all situations. Home service sites need “sticky CTAs” that are always visible,, and on mobile, the contact info in the header and footer must be easy to see. Here’s the key that makes professional home services website design stand out: it is persuasive and somewhat of an art form. Did you know a blue CTA button will not generate as many leads as a yellow or red one?

Forms are also important in home service website design. Keep forms simple and quick to fill out. When customers contact you more thoroughly, you’ll sell your services more effectively.

Search Engine Optimization (SEO) and Home Services Website Design

As we do with every site we produce, from real estate website design to cleaning service sites, SEO is a priority. Maintaining modern, up-to-date strategies is essential.

SEO for home services web design starts at the foundation. When sites are built, the structure is planned for SEO in advance. That’s because the home services web design itself is how Google understands the website and how ranking happens.

If you build a website that isn’t set up for SEO from the very start, home services web design becomes much more costly.

Your home services web design must focus on local keywords such as “window service in [City]” or “handyman in [City]. These are the types of words people are putting into the search engines. You’ll also need to optimize metadata and headings to improve visibility in the search engines.

During a design, even if you are not doing it for SEO, your desire should have SEO-friendly URLs, title tags and descriptions, correct heading tags, hierarchies, internal linking, speed optimization, UX and engagement singles, SSL certifications, sitemaps, and robots — it’s a long must-have list that ensures your home design website design functions as it should.

Top-rated Home Services Website Design layout

Advanced Features for the Best Home Services Website Design

A custom website is critical, from your homepage to your contact page. Even as a small business or service provider, the following advanced features of home services web design are both beneficial and within your price range:

Online Booking Systems: Allow customers to schedule services 24/7 directly from the site.
Live Chat Integration: Offer immediate assistance to visitors with questions.
Cost Calculators: Provide estimated pricing for services like repairs or installations.
CRM integration: This component of home services website design connects to HubSpot, Salesforce, or other tools you are using.
SMS and Email Marketing: Directly connect with your consumers through your home services web design.
Customer Portals: Ideal when customers have their own log-in to their account on your site.
Field Software: This component of home service web design can help connect to field software such as Service Titan and Housecall Pro.

Also note that home service web design will incorporate a heatmap and analytics tools such as Hotjar, Clariy, or Crazy Egg.

Importance of Visual Design in Home Services Website Design

Your online presence is dependent on your website. You want people to visually engage immediately. You can do this in several ways:

Use professional images of your team, tools, and completed projects.
Incorporate branding elements like logos, colors, and typography for consistency.
Avoid cluttered layouts by balancing text and visuals.
Logo and color palette that’s consistent
High-quality professional images
Logical structure and flow
Lots of white space to make the site easy to scan
Easy-to-read text

Improve User Experience (UX) with Home Services Website Design

When discussing the best home services website design, UX is a critical component. It helps visitors to know they are in the right place and get what they need. There are several core components to it:

Fast Loading Speed: Compress images and optimize code for quicker performance.
Simple Forms: Minimize the number of fields to encourage more submissions.
Sticky Headers: Ensure navigation and contact options remain visible as users scroll.
Clear, intuitive navigation: It should feature a strong visual hierarchy.
CTAs: Well-placed CTAs that are easy to see and respond to as a natural component of your home services web design.
Images: Invest in high-quality, clear images that are representative of your client base.
Mobile-first design: Again, this is a core component of home services web design.

Local SEO Strategies for Home Services Web Design

As a digital marketing agency that specializes in services businesses, we will work closely with you to ensure exceptional local SEO in all facets of home service website design. That’s what helps small businesses get people to their sites. To achieve this, we focus on the following:

Location Pages: Create dedicated pages for each service area to boost local visibility.
Google My Business Integration: Link your website to your GMB listing for better rankings.
Customer Reviews: Encourage satisfied clients to leave reviews on the site and third-party platforms.
NAP Consistency: This ensures your name, address, and contact information are exactly the same across all mentions of your company online
Technical SEO: Back-house work that helps tell Google how to rank your site
Tracking and Analytics: This ensures you can see the performance of your site and make changes
On-page SEO Elements: In home service web design, using local references and terminology can be critical

What’s Holding You Back from Having the Best Home Services Website?

Consider these challenges many home service businesses face and the solutions we offer:

Low Lead Conversion Due to Poor Design

Visitors get to your website, but they don’t stay. You have traffic coming to your site, but you’re not getting leads, and that makes it anything but the best home services website design.

Solution: Improve UX with a professional home services website design that creates intuitive navigation, helping visitors navigate your site easily.

Missed Opportunities from Non-Responsive Designs
Your website is hard to use on a mobile device. It’s not accessible to meet ADA standards either. You’re losing customers who want to click and call you.
Solution: Improve mobile-first design. This is a critical component of making your site accessible to people regardless of how they access the Internet.

Inefficient DIY Websites

Your website is one you designed yourself, perhaps using a simple WordPress template. You did a good job getting started, but a professional needs a robust site. You tell your customers to use a licensed pro because you know the value of your services.

Solution: Let our team professionally tailor your home service website design to your business goals within your budget. It does cost more than doing it yourself, but what is your time worth? If you don’t feel investing in learning digital marketing is going to make your business grow, turn to a professional service.

High Bounce Rates from Slow Loading Times

You’ll notice that people click on your site and quickly leave. Google knows this, and it could reduce your customers’ access to it.

Solution: Focus on speed optimization and optimized user functionality.

Branding Inconsistencies

Your home service website design doesn’t match your business’s brand. It’s not visually inspiring, and it could create credibility issues.

Solution: Use our services for the best home services website design to create a cohesive brand throughout your site. Connect with people instantly so they know your brand and remember it long after they leave your site.

Recapping Where to Get Started with Home Service Website Design

The best home services website design makes it easy for your business’s potential customers to:

Find your site in the search engines
Instantly engage with your site to know that you offer what they need
Learn about your business to gain confidence and trust
Navigate to the services and options you offer
Fill out a form or call you for a free consultation or service

If your website is not achieving these goals, it’s missing out on opportunities to connect with customers and generate leads. The key is working with a professional home service website design service that can do all of the work for you with industry knowledge and best practices (and even save you money on those costly advertising campaigns in the process).

Where to Get Started with the Best Home Services Website Design

You likely have questions about home service website design. You may wonder if you should invest in a pay-per-click (PPC) campaign, build a social media presence, or redesign your website. Just how much does a website cost? How long will it take for you to start getting the leads you need to sustain your business?

If you are building your home services website using WordPress and a simple template, you are likely missing key customers. Sitespring can help. We will work with you to create a custom home service website that directly impacts your business’s ability to thrive online. Contact Sitespring now for a consultation to start the conversation about home service website design.