Every SEO campaign can be broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today.
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After a number of years working at an SEO services agency I have monitored, worked on, analyzed, and overseen many projects across nearly as many industries. Some of these projects were successful beyond both the clients’ and our expectations while others struggled to climb the in rankings. I have been very careful to note the similarities between the campaigns that have the most success.
Some companies ...
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With the newest Google algorithm changes, penalties have been taken on many websites for unnatural and artificial linkbuilding tactics. This update hit websites that used black hat SEO practices particularly hard, but it also affected many seemingly appropriate linkbuilding strategies. Because of these changes, careful, strategic, and natural linkbuilding is more important than ever. In the first part of this blog ...
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One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is:
These aren’t my competitors. This website doesn’t even sell the exact same product/service as us. Why were these chosen rather than my real competitors?
Here is answer…
There is a difference between competitors in the industry and competitors online. ...
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There are many different ways that you can approach your SEO efforts to get to the top of search engines, however most of them are all designed to make your site and the back-link portfolio look authentic (unnatural links warning advice here by Albert Mitchell), not actually be authentic. In the past, this has been sufficient ...
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Link building strategies are a part of any successful search engine optimization marketing campaign. With Goggle’s newest algorithm update, it’s more important than ever to go after natural links which can help drive traffic to your site and improve your rankings in the search engines.
Natural links are gained when people find your website, product or service useful, interesting, relevant and important ...
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SMX Toronto was full of a lot of great information. I found that most sessions had at least one presentation that rivaled SMX Advanced conferences I’ve attended in the past, both in speaker quality and in content. In all sessions, every speaker hit it out of the park.
My favorite session was the day after the Penguin update hit, and ...
More →Last month at SXSW our good friend Matt Cutts announced that the web spam team was working on an over optimization algorithm update that would target and penalize sites that are “over-optimized” or “overly SEO’ed.”
Yesterday afternoon, Matt announced on the Webmaster Central Blog that they are officially rolling the update out “in the next few days” (we saw shake up in the SERPs starting around 8pm last night) and that the update will be focusing on cleaning up ...
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In the last 12 months, nearly 70% of marketers redesigned their websites to modernize its appearance and bring it in line with their branding efforts or to optimize for better lead generation. Modern design elements and an intuitive navigation structure can have a large ...
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