With search engines, content is king. To do well on the search engines you must have a clear theme and use your keywords or keyword phrases in your content. Also, each page of your website should have approximately 250 words of quality content about your particular topic.
The second element that is crucial to quality search engines rankings is your website design. Sites that base their design on web standards by using CSS layouts gain a strategic advantage over sites that use a table-based layout. Using CSS (Cascading Style Sheets) allows you to separate the design elements from the content into separate pages. This leaves you with clean, content-ﬁlled pages that make it easy for search engines to index.
In addition to these primary elements there are advanced tools and small details that we employ to help you attain high rankings. None of these techniques fall into the spamming category, which can get your website banned from the search engines. We adhere to a high standard of SEO ethics which is sometimes referred to as “White Hat Optimization”.