Corporate Identity Branding
Corporate Identity Branding (CIB) is very important when a business is establishing their presence in any market. It is considered as statistically important as funding and product development. Accurate branding can quickly provide potential customers with who you are and what you offer as a business. Having an effective branding strategy can also give you a major edge in the increasingly competitive business market.
Some businesses choose to utilize a graphical icon like an animal, plant or an abstract object to represent their corporate identity while other businesses choose to use creative text fonts. Both of these corporate identity branding techniques can be effective if used in the proper format. We suggest that the same brand identity strategy is utilized in printed materials as well as your website and other online marketing. We suggest this strategy to lower the confusion for potential clients by providing consistency across your entire marketing campaign.
Custom Logo Design
The logo of your business is considered one of the most important aspects of branding. Even though it is only one portion of it, your custom logo represents who you are and can often be the only thing a potential customer will recognize and remember about your business. At Sitespring, we specialize in website usability strategies and graphic design. Our website designs are frequently created around the logo of our clients. This helps to establish a greater branding presence online by creating a memorable experience for the user. Now that you know the importance of your logo, do not just skim over that portion of your corporate identity branding. Please remember to take the extra time to select your colors, graphical icons and text that will be a part of your new custom logo design, because it should be used for all of your marketing strategies. Contact us today and we will have our professional designers help you create an unforgettable custom logo design.